Fashion Film of "R2 Fashion" by Rosalba Rivera at Imanta Resorts
A premier fashion showcase for R2 by designer Rosalba Rivera. Featuring Fito Pardo AMC as the Lead Still Photographer, this project at Imanta Resorts highlights the intersection of high-end style and tropical elegance. Motion cinematography by Alberto Ulloa.
This project is a high-fashion showcase for R2, the brand created by rising star designer Rosalba Rivera. Set within the secluded luxury of Imanta Resorts in Punta de Mita, the video captures the behind-the-scenes artistry of an exclusive fashion campaign. While the motion footage was lensed by cinematographer Alberto Ulloa, I served as the Main Photographer on set, capturing the still images that define the collection's visual narrative.
As the lead for still photography, my focus was on capturing the decisive moment within a fast-moving production. Working alongside the motion team, I prioritized the use of natural light to accentuate the textures of Rosalba Rivera's designs and the vibrant, lush surroundings of the resort. This project highlights my ability to direct high-end fashion stills that maintain a cohesive aesthetic with professional cinematic motion.
Category: Fashion Still Photography & Film
Lead Still Photographer: Fito Pardo AMC
Designer: Rosalba Rivera (R2)
Cinematographer (Motion): Alberto Ulloa
Location: Imanta Resorts, Punta de Mita, Mexico
StudioF Campaign 2015
The Art of Denim: Studio F Fashion Showcase
Oriental Chic: Studio F Fashion Film
The Art of Fashion: A Cinematic Look at Studio F
Tropical & Leather: Studio F Collections
This series of four films was produced during an intensive one-day shoot to launch Studio F's diverse seasonal collections. The campaign highlights the brand's versatility, moving from "The Art of Denim" and "Oriental Chic" to the vibrant "Tropical & Leather" collections. Each piece captures the essence of modern femininity through dynamic movement and high-fashion staging.
My objective was to maintain a high-fashion aesthetic across a demanding one-day production schedule. I utilized high-contrast studio lighting and dynamic on-set direction to create the movement necessary for the campaign’s signature split-screen visual style. The cinematography focuses on sharp textures and fluid posing to elevate the presence of each garment.
My objective was to maintain a high-fashion aesthetic across a demanding one-day production schedule. I utilized high-contrast studio lighting and dynamic on-set direction to create the movement necessary for the campaign’s signature split-screen visual style. The cinematography focuses on sharp textures and fluid posing to elevate the presence of each garment.
Director & Cinematographer: Fito Pardo AMC
Client: Studio F (Cali, Colombia)
Production Company: KuterÂ